Content SEO isn't about writing more blog posts. It's about writing the right pieces — the ones your customers are searching for, structured in a way Google rewards, and connected into topic clusters that build compounding authority. Written by humans who understand your industry. Edited for accuracy. Built to rank and convert.
Anyone can publish content. Very few businesses publish content that earns rankings and generates qualified leads. The gap between "we post weekly" and "our blog generates 40% of our leads" isn't about volume — it's about strategy, structure, and execution.
Content SEO starts with keyword research that identifies what your customers actually search for (not what you assume they search for). It maps those keywords into topic clusters — pillar pages supported by related posts — that signal topical authority to Google. Each piece is written with clear intent: answer the question, cover the subject completely, link to relevant next steps. Each piece is technically optimized: headers that establish hierarchy, schema that earns rich results, internal links that distribute authority. Each piece is edited for accuracy by someone who actually knows the industry.
In-depth keyword research mapping search volume, intent, difficulty, and competitor gaps. The output is a prioritized target list your content calendar is built from.
Pillar pages + supporting content, internally linked to signal topical authority. This is how niche sites beat bigger brands — by being comprehensive on specific subjects.
Fully researched, keyword-targeted posts with on-page optimization, internal linking, meta data, and schema. $175 per standard post, $200 for deep-research or technical pieces.
Service pages, industry pages, or location pages built from scratch — keyword research, copy, headers, schema, meta, and internal linking. $250 per page. Ready to rank on day one.
Existing pages that could rank higher but aren't get rewritten, restructured, and re-promoted via internal linking. Often produces faster gains than net-new content.
Monthly publication plans built around your topic clusters, seasonal opportunities, and competitive gaps. You always know what's being written and why.
Every piece we produce meets these non-negotiables:
À la carte works if you know what you need: $175 per SEO blog post, $250 per new landing page, $100/hr for content updates on existing pages. Quote work on the order page.
Monthly retainers include content hours as core deliverables. Spark ($500/mo) covers 1 blog post or equivalent updates per month. Blaze ($900/mo) covers ~2 content pieces. Inferno ($1,500/mo) covers 3-4 content pieces plus landing pages and major rewrites. See plans →
Content audits and large-scale rewrites are scoped per engagement. Start a conversation and we'll estimate.
Quality over frequency. 2–4 substantive, well-researched posts per month outperform 20 thin posts. We'd rather build one piece of content that ranks and drives leads for years than churn out filler.
A topic cluster is a pillar page plus a constellation of supporting pages on related subtopics, all internally linked. Google interprets this as topical authority — the site that covers a subject comprehensively ranks better than the site with one thin post on it. Topic clusters are how you earn authority in competitive niches.
AI-generated content that gets edited by a human who knows the subject can work. Raw AI output published without editorial rigor gets detected (by Google and by readers) and hurts more than it helps. We use AI as a tool, but every piece that goes out is human-edited with subject-matter accuracy checked.
Content SEO timelines vary by topic competition, search intent, and starting authority. Individual long-tail posts tend to move first; topic cluster authority for competitive terms compounds over a longer horizon. Content is a long game — but it's the game that produces durable organic traffic years after publication.
Yes — we have particular depth in healthcare content. YMYL topics require extra E-E-A-T work: author credentials, demonstrable expertise, and authoritative citations. See our Healthcare SEO page for how we handle this.
Often that's the better investment. Refreshing posts that are already ranking on page 2 or 3 — adding depth, updating data, improving internal links, refining on-page — frequently produces faster traffic gains than net-new content. We audit what you have first and recommend the mix.
Start with a single blog post or a full content strategy — either way, we write for humans and optimize for Google.
Order a Blog Post Talk Strategy First